Selling HR software shouldn’t mean starting from a blank page. That’s why every HRoes white-label partner gets a complete toolkit of ready-made sales and marketing resources, free. Add your logo, and they’re ready to use with your own clients.
Here’s what’s included, and a tip for getting the most from each one.
1. Client fact sheet on the employment law changes
The Employment Rights Act 2025 is bringing major changes for UK employers in stages into 2027 (ACAS). Our fact sheet explains what’s changing in plain English, so your clients know what to expect.
Tip: send it as a helpful update, not a sales pitch. It’s one of the easiest ways to start a conversation.
2. Sales kit
Everything you need to run a simple client campaign, from ready-to-send emails to a call talk track and answers to the objections you’ll hear most.
Tip: start with your ten best clients and follow every email with a quick call.
3. HR software brochure
A professionally written brochure that explains the platform and its benefits in language business owners understand.
Tip: add a quote from one of your own clients. Real words from a similar business are hard to beat.
4. Sales pitch deck
An editable presentation for client demos, with speaker notes to keep you on track.
Tip: ask before you show. Demo the client’s biggest problem first.
5. Features and benefits one-pager
A quick reference for sales conversations, linking what the software does to why it matters.
Tip: keep it open during discovery calls and send it as a recap afterwards.
6. Marketing and social media pack
Campaign ideas, ready-to-post social content and a content calendar to keep you visible.
Tip: post two or three times a week and end each post with a question.
7. Customer email templates
Templates for every stage of the sales process, from first introduction to welcoming a new client.
Tip: keep emails short and plan your follow-ups. Most replies come after the second or third email.
8. Social media graphics
Ready-made images for LinkedIn, Facebook, Instagram and X, with space for your logo.
Tip: pair every post with an image. It’s what stops people scrolling.
Why we give them away
When our partners succeed, we succeed. These resources save you hours of writing and design, so you can spend your time where it counts: talking to clients.
Who can get the resources?
They’re included free for every HRoes white-label partner.
Can I use them under my own brand?
Yes. They’re white-label, so you can add your logo and send them as your own.
Do you add new resources?
Yes. We add new materials based on partner feedback, product updates and changes in employment law.
Get your free resources
These and more resources are free to sell to your own clients. Get in touch to learn more: book a partner programme intro call.