What is the HRoes Partner Portal?
Selling HR software can be a valuable way for HR consultants, advisers and professional service businesses to expand their offering and create additional recurring revenue.
But having the software is only part of the equation.
Partners also need sales resources, marketing materials, product information, customer support and practical guidance to help them confidently promote and manage their HR software offering.
That’s why we created the HRoes Partner Portal.
The HRoes Partner Portal gives our white-label HR software partners one central place to manage, support and grow their software offering.
From registering new sales opportunities and accessing support resources to finding ready-to-use sales and marketing materials, the portal is designed to make running a white-label HR software offering simpler.
In short: sell more, support your customers and grow your HR software business – all from one place.
Why are more HR consultants looking at white-label HR software?
For many HR consultants, the relationship with a client doesn’t need to stop at HR advice.
Clients increasingly expect technology to support their HR processes, from employee records and absence management to performance, onboarding, documentation and compliance.
That creates an opportunity for HR consultants to offer their clients an HR software solution alongside their existing services.
Building HR software from scratch, however, is expensive, complicated and time-consuming.
A white-label HR software partnership provides another route.
Instead of developing your own technology platform, you can offer an established HR software solution under your own brand.
This allows you to focus on what you already do well – building client relationships, providing HR expertise and growing your business – while your technology partner provides the underlying platform and support.
That’s the thinking behind the HRoes white-label partner model.
What does the HRoes Partner Portal offer?
The Partner Portal has been designed around one simple objective:
Give partners everything they need to make their HR software offering easier to sell and easier to manage.
It brings together key partner resources in one central location.
1. Sales resources
One of the biggest challenges when introducing a new product is knowing how to sell it.
The Partner Portal provides access to sales materials designed to help partners confidently introduce HRoes to prospective customers.
Resources can include:
- Sales presentations
- Product information
- Sales collateral
- Product explainers
- Demonstration resources
- Objection-handling guidance
- Sales messaging
- Customer opportunity resources
Rather than creating sales material from scratch, partners have resources available to help them start conversations and explain the value of their HR software offering.
2. Marketing resources
Marketing a new HR software product doesn’t have to mean starting with a blank page.
The HRoes Partner Portal provides partners with marketing materials that can help them promote their software offering to their own audience.
This can include:
- Social media content
- Email campaigns
- Product marketing materials
- Promotional assets
- Campaign ideas
- Website content
- Customer communications
The aim is simple:
Give partners the tools to market their HR software without having to create everything themselves.
For busy HR consultants and professional advisers, that’s a significant advantage.
3. Customer support resources
Winning a customer is only the beginning.
Partners also need to be able to support their existing customer base effectively.
The Partner Portal provides access to practical support resources and how-to guidance, helping partners find the information they need when managing their HR software customers.
This could include:
- Platform guides
- How-to information
- FAQs
- Product guidance
- Customer onboarding resources
- Support information
- Troubleshooting guidance
The result is a more structured way to support customers while building confidence in the software offering.
4. Register new sales opportunities
Growing a white-label HR software business requires a clear process for managing new opportunities.
The HRoes Partner Portal allows partners to register new sales and customer opportunities, helping them manage potential business as it develops.
This is particularly useful for partners who are introducing HR software to an existing client base.
After all, some of your best software opportunities may already be sitting within the relationships you have.
Think about clients who:
- Are growing their workforce
- Still manage HR through spreadsheets
- Have disconnected HR processes
- Need better employee records
- Are struggling with absence management
- Need better performance management
- Want to improve HR compliance
- Are looking for more efficient HR technology
These can all create potential opportunities for an HR software conversation.
5. Product and how-to guidance
HR software can have a lot of functionality.
The Partner Portal gives partners somewhere to access information about the platform and understand how different features work.
This helps partners become more confident when demonstrating the software and answering customer questions.
It also means partners don’t need to rely on scattered documents, old emails or multiple sources of information.
Everything is brought together in one place.
The Partner Portal isn’t just about support – it’s about growth
This is perhaps the most important point.
A partner portal shouldn’t simply be somewhere you go when you have a problem.
It should help you grow your business.
That’s why we’ve structured the HRoes Partner Portal around three core objectives:
SELL
Access the sales tools and resources you need to generate new HR software opportunities.
SUPPORT
Find the guidance and resources you need to confidently support your existing customers.
GROW
Use marketing materials, sales resources and commercial guidance to develop your HR software offering.
Because becoming a white-label HR software partner should be about more than adding another product to your website.
It should create a new opportunity for business growth.
How can white-label HR software create recurring revenue?
One of the biggest attractions of white-label HR software for consultants and advisers is the potential to create an additional recurring revenue stream.
Instead of relying entirely on one-off consultancy projects, a software offering can become part of an ongoing client relationship.
You can combine your existing expertise with a technology product that your customers use regularly.
This can help create:
A stronger client relationship
Your business becomes embedded in the customer’s HR processes.
An additional revenue stream
Software can provide recurring revenue alongside your existing services.
More opportunities to upsell
Software can create opportunities for additional HR services, consultancy, training and support.
Greater customer retention
The more value you provide to a client, the stronger the overall relationship can become.
The HRoes white-label model is designed to give partners the technology and infrastructure they need while allowing them to build the customer-facing proposition around their own brand.
Why choose a white-label HR software partnership?
For HR consultants considering launching their own HR software, there are two broad options.
You can build the technology yourself.
Or you can partner with an established HR software provider.
Building your own platform means dealing with:
- Software development
- Hosting
- Security
- Updates
- Product development
- Integrations
- Maintenance
- Technical support
- Spiralling costs
A white-label partnership can remove much of that technology burden.
Instead, you can focus your time and resources on selling, supporting and growing your customer base.
That’s where the HRoes Partner Portal becomes particularly valuable.
It provides the additional infrastructure around the software – giving partners access to sales, marketing and support resources as well as the platform itself.
Who is the HRoes Partner Portal for?
The HRoes Partner Portal is designed for businesses offering HR software through the HRoes white-label partner programme.
This can be particularly relevant to:
- HR consultants
- HR advisers
- Employment consultants
- Accountancy firms
- Professional service businesses
- Business advisers
- Training providers
- Organisations looking to add HR software to their existing offering
If you already have trusted relationships with businesses that need HR technology, a white-label HR software partnership can provide a way to add another service to your proposition.
Your clients. Your brand. Your HR software offering.
The biggest opportunity with white-label HR software isn’t simply having access to technology.
It’s being able to build your own proposition around it.
Your clients already trust you.
You already understand their challenges.
You already have conversations about HR.
The software gives you another way to solve those problems – and another opportunity to grow the commercial relationship.
And with the HRoes Partner Portal, you have a central hub to help you manage that opportunity.
One place to sell.
One place to support.
One place to grow.
Ready to explore becoming an HRoes white-label partner?