As an HR consultant, you’re constantly offering guidance and recommending tools — but when it comes to HR software, are you building someone else’s brand or your own?
If you’ve ever referred software and received a small fee in return, you’ve used the referral model. And while that’s better than nothing, it’s likely costing you thousands in potential long-term value.
There’s a smarter way: the white-label model.
Let’s break down both — and show you why more HR consultants are taking full ownership of their offering.
What Is the Referral Model?
In a typical referral model, you recommend a third-party HR software provider to your client. If they sign up, you might get:
- A one-time payment
- A small percentage of the subscription (e.g. 5-10%)
- A free month or internal access
You don’t control the product, the pricing, or the client relationship. You’re simply the middleman.
What Is the White-Label Model?
With a white-label HR software platform, you offer the software under your own brand. Your clients log in to a portal that looks and feels like it was built by you — even though it’s powered by a partner like HRoes behind the scenes.
You get:
- Your branding, logo, and custom domain
- Control over the pricing
- Full ownership of the client relationship
- Affordable platform pricing to set your own margins — software from just £2
- Ongoing recurring revenue
Why Consultants Are Choosing White-Label Over Referral
Let’s look at the key differences:
| Feature | Referral Model | White-Label Model |
|---|---|---|
| Branding | 3rd party | Your brand |
| Pricing Control | No | Yes |
| Recurring Revenue | Small % (or none) | You keep the margin |
| Client Ownership | Limited | Full control |
| Value Per Client | Low | High |
Real Revenue, Not Just a Referral Fee
A typical referral might earn you £50-£200 per client — once. With white-label, you could earn £1,000+ per client per year, all while strengthening the value you provide.
And because your software is branded, clients stick with you longer — trusting you not just for advice, but also for tools they use every day.
Is It Complicated to Set Up?
Not at all. At HRoes, our white-label partners:
- Launch in under a week
- Get full onboarding and support
- Don’t need to worry about hosting, updates, or compliance
It’s plug-and-play, but with your name on the box.
Build Equity in Your Brand
If you’re already recommending software, why not own the solution?
The white-label model is a low-risk, high-upside way to grow your consultancy — without increasing your workload.
Want to Offer Your Own HR Software?
We’ll give you:
- A fully branded platform
- Total pricing control
- Tech + support handled by us
Book your 15-minute walkthrough today and see how it works!