Offering your own branded HR software is the best way to add recurring revenue to your consultancy. But the key question is: how do you price it to maximise profit?
Pricing too low reduces margins, while pricing too high can scare off clients. The goal is to find the sweet spot that delivers value to clients while building a predictable, profitable revenue stream.
Here’s a step-by-step guide for pricing your white-label HR platform.
Step 1: Understand Your Costs
Even with white-label software, you’ll have costs:
- Monthly subscription fee to the provider (e.g., low-cost pricing with HRoes)
- Any setup or onboarding fees
- Time spent supporting clients (minimal if provider handles tech support)
Your goal: cover costs while leaving room for profit and tiered pricing.
Step 2: Define Client Segments
Not all clients can or should pay the same. Segment your clients by:
- Size: Number of employees or users
- Needs: Compliance-heavy vs basic HR
- Budget: SMEs vs larger businesses
Segmenting allows you to charge differently while keeping pricing fair.
Step 3: Decide Pricing Model
Common approaches:
- Per Employee / Per User: Ideal for SMEs
- Flat Monthly Fee: Simple, easy for clients to budget
- Tiered Packages: Software, Consultancy, e-Learning, or all
Example:
| Services Included | Monthly Fee (per person) |
| HR platform | £2 |
| Platform + basic HR advice | £8 |
| Platform + advisory + training | £11 |
Step 4: Factor in Value Over Cost
Clients aren’t just paying for software – they’re paying for:
- Peace of mind that compliance is handled
- Time savings in HR administration
- Branded, integrated solution they can rely on
Price according to value delivered, not just cost to provide.
Step 5: Include Upsells and Add-Ons
Maximise profit by offering optional extras:
- White-label workplace training courses
- Premium reporting dashboards
- On-demand HR consultancy sessions
Add-ons increase client lifetime value without increasing base pricing dramatically.
Step 6: Test, Review, and Iterate
- Launch with a pricing structure and monitor uptake
- Collect feedback: are clients using all features?
- Adjust tiers, add value, and optimise margins as needed
Pricing isn’t static – it should evolve with your platform’s usage and client demand.
Generate Maximum Profit Today
Pricing your white-label HR platform correctly is about balancing profitability, value, and client retention. Start with clear tiers, align price with perceived value, and include upsells to maximise recurring revenue.
Pair pricing with clear retainer packages or subscriptions for clients – this maximises recurring revenue while making your platform indispensable. Book a Demo of White-Label HR Software!
Read more: